Empower yourself with proven strategies that educate and motivate. Better Way Sales Strategies welcomes you to browse through our Thought Leadership library. Learn from Peter Bourke and his decades of sales, management, and executive experience.
Segmentation Strategy: Do You Know Where Your Gun is Aimed?
Assume you are about to go hunting on 500 acres of land that is split into parcels with a different kind of animal in each parcel (i.e. squirrels in one parcel and Moose in another).
Don’t Expect Your Technical & Sales Support People to “Sell”
In every sales-oriented organization we need to find ways to help our technical and support resources recognize that they can be an integral part of the selling process and still be comfortable with their own style. They don’t have to be pushy; they don’t have to be bold; they don’t even have to ask for the order. In fact, I would argue that they (and we) would be far better off if they didn’t do these things and stopped feeling pressure to “sell.”
UnSelling ™ – Straight out of the Consultant’s Playbook
While at Accenture I recall being struck by how infrequently great consultants actually “sell” in the traditional sense of the word. Did you happen to notice that “close” or “sell” isn’t listed above? The reason: when done well, consulting doesn’t require a lot of pressure or slick sales-oriented tactics – because we build enough credibility and trust to make these techniques unnecessary.
Are You a Go-Getter or a Go-Giver?
This topic is all about helping sales (and non-sales) people to realize that winning new business is not about selling (or “telling”) more aggressively. It’s about changing the nature of the relationship between buyer and seller to one of collaboration.
Sales Keynote Speeches: Are They Worth Doing?
It’s that time of year again. Sales leaders are starting to finalize their plans for the January 2012 kickoff events and most believe that a key element of each year’s festivities is a keynote speaker.