Our Mission & Principles

Better Way Mission

To help our clients succeed by winning opportunities they can’t afford to lose and profitably growing strategic account relationships. And, to bring glory to God in the conduct of our business and relationships.

Peter’s Bio

Peter Bourke, Founder Better Way Sales StrategiesPeter Bourke is the Founder and Principal of Better Way Sales Strategies and has more than thirty years of experience in sales leadership in the professional services and computer services industry. Prior to starting his own venture he served as president of the outsourcing division of Spherion Corporation.

Peter’s background in sales leadership, marketing and operational management includes key roles with Accenture, IBM, Verizon, and First Financial Management and The Complex Sale. At Accenture he was global Director of Business Development.

Peter received a Bachelor of Science degree in Business Administration from California State Polytechnic University, Pomona, as well as an MBA from Pepperdine University.

“The combination of executive presence and knowledge of sales strategy is what separates Peter’s value from others.” -Rick Reynolds, Co-founder and Senior Partner, Ask Forensics

Peter is also the author of “Better Way to Make A Living… and A Life“, a book that helps people eliminate job misery and find success and balance in their life.

Peter doesn’t just teach from what he’s read — he’s been there. He knows the business challenges and how to prioritize time, energy, and people for the greatest results.