Better Way Sales Strategies Win new business with a better strategy
Better Way Sales Strategies Learn the truth about why you win or lose deals
Better Way Sales Strategies Defeat the competition by equipping your sales team
Better Way Sales Strategies Maximize growth of your most strategic customers

Better Way Sales Strategies is your answer to surviving and thriving in this challenging economy by using a proven deal coaching strategy, win/loss reviews, competitive sales strategies, and unique account development strategies.

Peter Bourke's speaking and professional sales programs can show you how to win the deals you can't afford to lose. Peter combines his facilitation and leadership skills with decades of sales, account management, and executive experience to deliver competitive business strategies that can grow your sales.

Peter has several programs that will challenge your sales team and help them to quickly and consistently achieve results.

About Better Way Strategies

Better Way Sales Strategies was founded in 2007 to teach sales, marketing, and leadership skills from the professional services and tech industries.

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Motivate & Challenge Your Team

Educate and challenge your sales and business development professionals with key success factors in winning large, complex opportunities and accounts.

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Thought Leadership

Empower yourself with proven strategies that educate and motivate. Better Way Sales Strategies welcomes you to browse through our Thought Leadership library.

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Peter combines his facilitation skills with his sales and sales management skills to deliver the best deal coaching I have seen. He’s truly in the “been there, done that” category!

Jack Lane

Global Sales Effectiveness Team, Worldwide Consulting Firm

The combination of executive presence and knowledge of sales strategy is what separates Peter’s value from others.

Rick Reynolds

Co-founder and Senior Partner, Ask Forensics

Nobody else has the consulting and outsourcing experience that Peter brings to the table.

Diane Shelgren

Former EVP Strategy and Client Development, Veritude (A Division of Fidelity)

Peter’s ability to “cut to the chase” on key opportunities is better than anyone I’ve seen. His ability to provide clarity in a complex situation is extraordinary…his deal coaching has won business for us that I’m convinced we would have lost otherwise.

Margot King

CEO/Founder OnSite Resource Solutions LLC, a professional services recruitment process outsourcing company

Peter has had a truly measurable impact on our sales strategy and execution across the US for CGI. He has helped our teams better understand how to creatively approach, shape and close sales opportunities across our public and private sector client base. Peter has a unique ability to challenge, encourage, and coach our sales teams and it has paid significant dividends for more than 5 years.

Donna Morea

Retired President, U.S., Europe, and Asia, CGI