Thought Leadership

Better Way Strategies Thought Leadership Library

Empower yourself with proven strategies that educate and motivate. Better Way Sales Strategies welcomes you to browse through our Thought Leadership library. Learn from Peter Bourke and his decades of sales, management, and executive experience.

What’s Changed in Professional Services Sales? (Part 1)

Who says “selling” hasn’t changed much in the last 30 years? For consulting, outsourcing and other professional services organization, nothing could be further from the truth. This is particularly true when you consider the impact of the come-and-gone ERP rage of the mid 90’s, the dot.com craze of the late 90’s, the market “free fall” […]

What’s Changed in Professional Services Sales? (Part 2)

In our first installment of this thought leadership series, we overviewed the changing selling environment within the professional services market and the key challenges faced by firms within a business development framework that included the following elements: Account Selection – How the organization determines which clients they will focus their efforts on; how they will […]

Lessons Learned from Accenture’s Client Pursuit Challenges

In the mid-1990’s, when I was responsible for worldwide business development at Andersen Consulting (now Accenture), we were determined to find the key impediments to the firm’s long term growth and success. We concluded that our willingness to treat all clients and opportunities equally – in essence, our inability to prioritize client pursuits – was […]

When Leadership Teams Need a Good Referee

For the past 7 years I’ve spent an increasing amount of my time in the role of “facilitator” at a variety of leadership meetings that my clients have asked me to help “referee.”  When I initially got these requests I found it puzzling – why would a CEO or President want a third-party, like me, […]