Thought Leadership

Better Way Strategies Thought Leadership Library

Empower yourself with proven strategies that educate and motivate. Better Way Sales Strategies welcomes you to browse through our Thought Leadership library. Learn from Peter Bourke and his decades of sales, management, and executive experience.

When Leadership Teams Need a Good Referee

For the past 7 years I’ve spent an increasing amount of my time in the role of “facilitator” at a variety of leadership meetings that my clients have asked me to help “referee.”  When I initially got these requests I found it puzzling – why would a CEO or President want a third-party, like me, […]

Deal Coaching is a Lost Art (Part 3 in a series)

What really holds us back Please note: Peter’s new eBook, Coaching is a Lost Art is now available via PDF http://www.complexsale.com/ebook-lost-art.html and can also be found via Kindle and other reader platforms It seems so simple – deal coaching doesn’t take a lot of time (when done well) and has an obvious return on time invested.  […]