What if you change your style from selling to UnSelling, creating an open, collaborative relationship? If you want to be needed, you must first understand the needs a customer has. Salesmen all too often jump at the chance to offer their solution without being fully aware of why the client is even in the market for an alternative solution.
Tag Archives: Sales Training
UnSelling – Episode #1
Better Way Sales Strategies premiers with its first ever video blog hosted by Peter Bourke. The topic today is UnSelling, as we first touched on in Monday’s post. How to sell more by “selling” less.
Taking Every Sales Opportunity, to Death
So I asked him how he liked it and why he left it. His answer was fascinating. He proceeded to explain that there are very specific techniques required to be successful in selling “plots”. An example: a great cemetery plot salesperson will make note when someone has died and has left a widow behind. They have learned that the widow will usually get a life insurance settlement approximately 60 days after the burial of the their spouse and that is the perfect time to follow up with the widow – when they have money available and have begun to deal with the grief associated with the loss.
Don’t Waste Your Sales Team’s Time
Do you know how much money the average organization wastes on sales training? I don’t know the exact number, but you can bet it’s enormous. I get a few calls every year when a VP of Sales says, “I have a meeting with my sales team in 3 months and I’d like a proposal for sales training.” Of course the first question I ask is, “What are you trying to accomplish: Build the world’s best sales team? Improve sales performance in this tough economy? Or simply entertain your sales people for a day or two?”