This topic is all about helping sales (and non-sales) people to realize that winning new business is not about selling (or “telling”) more aggressively. It’s about changing the nature of the relationship between buyer and seller to one of collaboration.
Tag Archives: job search
Can UnSelling™ work for a job search?
The short answer: “Yes!” I’ve been asked a few times recently whether the UnSelling concepts can be applied to someone’s job search? Does the logic still hold that the less you sell, the more easily you can “win” a new job? Let’s explore a couple of examples of how this can be applied (you can […]