Time to Test Your Selling Skills

We want to test your UnSelling™ skills! We’ve just launched an UnSelling survey that allows you to determine if you have what it takes to stop selling and start UnSelling™. You can take the survey now!

No I Don’t Need Surgery On My Knee, Thank You

The doctor could easily take an X-Ray or MRI and say, “You need surgery on that knee.” Even if the diagnosis is absolutely correct, the ailing patient is likely to be skeptical. He may wonder, “How does he know that already?” “What are my other treatment options?” “Maybe I should get a second opinion.” Regardless, the patient is hesitant at best and more likely skeptical – in large part because the Doctor has provided exactly one option – surgery!

Using the Walk Away Strategy…to Win?

Sneak Preview from UnSelling: Sell Less to Win More. What if you could use the walk away strategy to actually win deals? By politely confronting the prospect to allow you access to key information in order to develop a credible and relevant solution.

Honesty in Partnerships

But the Truth Hurts…

Are you sensing an underlying theme in many of these UnSelling strategies?  I hope the theme that’s obvious is that above all else, our clients deserve the truth.  Even if it’s hard for us to admit the truth.  Even if it’s not what they want to hear.  Even if the truth is likely to hurt […]