Here is the follow up to our First Ever UnSelling Video Blog. Here is some fresh advice on how we can be practical and honest with our prospects to pull out the truth without wasting our time or theirs. Check it out!
Tag Archives: Client Segmentation
Taking Every Sales Opportunity, to Death
So I asked him how he liked it and why he left it. His answer was fascinating. He proceeded to explain that there are very specific techniques required to be successful in selling “plots”. An example: a great cemetery plot salesperson will make note when someone has died and has left a widow behind. They have learned that the widow will usually get a life insurance settlement approximately 60 days after the burial of the their spouse and that is the perfect time to follow up with the widow – when they have money available and have begun to deal with the grief associated with the loss.
Client Segmentation – How to Get Started
A proactive, well-defined, and well-communicated client segmentation strategy that gives the organization the guard rails that dictate the organizational behavior in selling and serving clients accordingly. Some key steps in the process.