HBR says: “Relationship Selling is Dead”

It seems unimaginable that a respectable resource like the Harvard Business Review could possibly argue that relationship selling is dead. After all, haven’t sales experts since the dawn of man told us that relationships are everything – i.e. people buy from people they like.

Questions are More Impactful Than Answers

When it comes to UnSelling, the same basic principle applies. When we’re tempted to provide all the answers that we’re convinced our clients (or prospects) so badly need – resist the temptation! Instead, ask the client a provocative question that will demonstrate both your credibility and your ability to collaborate (instead of pure telling or selling).

When it comes to UnSelling, the same basic principle applies. When we’re tempted to provide all the answers that we’re convinced our clients (or prospects) so badly need – resist the temptation! Instead, ask the client a provocative question that will demonstrate both your credibility and your ability to collaborate (instead of pure telling or selling).