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“The combination of executive presence and knowledge of sales strategy is what separates Peter’s value from others.”

-Rick Reynolds, Co-founder and Senior Partner, Ask Forensics

Download the UnSelling™ eBook Now!

UnSelling™: Sell Less to Win More by Peter Bourke

UnSelling: Sell Less to Win More eBook Get eReader versions of UnSelling: Sell Less to Win More Download UnSelling: Sell Less to Win More eBook UnSelling: Sell Less to Win More - 22 Strategies to Win Without Selling

The more you sell, the less the client trusts you to tell them the truth. The more you sell, the less inclined the client is to listen. In reality, the more you sell, the less you win. UnSelling™ was written to help you shift the buyer-seller relationship from subservient to collaborative.

"UnSelling™: Sell Less to Win More" contains 22 strategies to control and win the deals you can't afford to lose. They include:

  • Qualifying new clients that requires no “selling” – period!
  • Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client – not what they want you to believe
  • Contrasting the difference between traditional selling and this unique approach to UnSelling™
  • And understanding what to say and how to say it.

Your sales people and leaders will never “sell” the same way again – and will win more as a result.

Unselling™ is available in many formats:


FORMAT
Adobe Portable Document Format (PDF)
Kindle
Epub (open industry, Stanza reader, others)
RTF (Rich Text Format)
LRF (Sony Reader)
Palm Doc (PDB for Palm Readers)
Online Reading (HTML)
Online Reading (Javascript)

 
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